Menrad Eyewear: Innovation & Craftsmanship Since 1896

SINCE 1896

Discover MENRAD

THE VISION

Discover Menrad

CemFa Gözlük proudly represents MENRAD (featuring their Jaguar, Joop!, and Morgan Eyewear brands) in Turkiye.

CemFa’s long-term partnership with the world-renowned German eyewear company Menrad led to the establishment of Menrad Türkiye, highlighting their successful collaboration since 1997.

Join the CemFa network to access MENRAD’s premium eyewear, sunglasses, and frames — all at exclusive partner pricing.

There’s no better time to elevate your optical business!

Become A Partner

Performance. beauty. ınnovatıon.

Menrad

Founded in 1896 by goldsmith Ferdinand Menrad in Schwäbisch Gmünd, Germany, Menrad pioneered precision craftsmanship and innovation in eyewear. It was one of the first companies to introduce adjustable temple design—a breakthrough known as the “Hindenburg temple”—demonstrating a commitment to both comfort and technical advancement.

With about 250 employees worldwide, Menrad products are available on all continents and in over 100 countries. The products are supplied through the company’s own subsidiaries in Germany, Austria, Switzerland, France, England, the Netherlands, Poland, Italy, Turkey, China and the Middle East, as well as through our export department – based in Munich – to all other countries.

Over the decades, Menrad has remained a family-owned business, now led by its fourth generation. With over 125 years of heritage, it has become one of Europe’s foremost eyewear manufacturers, enveloping design, production, and distribution of both prescription and sunglasses with uncompromising quality

Design is the heart of our company

Design Eyewear Group (DEG)

In June 2025, Design Eyewear Group acquired Menrad, aiming to strengthen its presence in Germany and foster new growth opportunities for the brand.

Design Eyewear Group is a Danish eyewear company that designs, develops, and markets a curated portfolio of iconic eyewear brands sold through premium opticians worldwide. With a passion for design, quality, and individuality, DEG builds distinctive collections that reflect craftsmanship and innovation.

Following this milestone, CemFa Gözlük – the trusted exclusive partner in Türkiye for Menrad, Jaguar and JOOP! eyewear -continues to bring these exceptional brands to the Turkish market with passion and precision.

Discover more on our new DEG page – all up-to-date information on Menrad, Jaguar and JOOP! is now featured there.

Visit THE NEW DEG PAGE

YOUR MENRAD PARTNER IN TURKEY

B2B Eyewear Products Supplier

As the exclusive distributor of MENRAD – THE VISION in Türkiye, CemFa Gözlük proudly brings one of Germany’s most esteemed eyewear brands to optical professionals across the country.

Join the CemFa network to access MENRAD’s premium eyewear collections — including optical frames and sunglasses — at privileged partner pricing.

Now is the perfect time to elevate your business with world-class eyewear products.

Join US NOW!

CemFa Gözlük offers a wide range of high-quality eyewear products to meet all optical needs.

Since its beginnings as Altın Optik in 1966 —one of Turkey’s earliest optical stores— CemFa Gözlük, now part of the CemFa Group, has emerged as a leading force in the Turkish optical industry.

Founded in 1987, CemFa Optik initially managed both optical lenses and eyewear. To meet growing demand and better serve its partners, CemFa Gözlük was established in 2013, focusing exclusively on representing top global eyewear brands—including eyeglasses, frames, and sunglasses.

While CemFa Gözlük expands access to premium eyewear, CemFa Optik continues to specialize in the production and distribution of ophthalmic lenses and cutting-edge optical laboratory equipment.

CemFa’s longstanding collaboration with the prestigious German eyewear company Menrad culminated in the founding of Menrad Türkiye, building on a successful partnership that began in 1997.